-
The word “aouie” was created by Cham Guevarra, inspired by what was meant to be the name of his second child. However, due to medical advice that he and his wife should no longer have more children, the name instead became the embodiment of his next vision, a company that represents connection, creation, and learning.…
-
“beetzee” comes from the names of two of Cham Guevarra’s vehicles. “beet” from his Honda Beat motorcycle, and “zee” from his Swift dZire, which he and his daughter Q fondly call “Zyrie” or “Z”.“I chose to use ‘beet’ first because motorcycles don’t have a reverse gear. They only move forward, just like I had to.…