Cham Guevarra has been a driving force in the creative industry for more than two decades, with a journey that began with Tatsuo Productions. He pioneered the concept of wedding same-day edits in Dumaguete, an innovation that not only set a new standard in local event filmmaking but also demonstrated his ability to combine speed, artistry and storytelling. As the owner and creative director of the company, he consistently pushed boundaries and developed a reputation for transforming personal moments into cinematic experiences. His early years established him as a creative who values both vision and execution, qualities that continue to define his work today.
Now, he leads as the Founder and CEO of beetzee, a company that shines a spotlight on creative talents and amplifies their visibility on larger stages. Under his leadership, beetzee has reached some of the biggest platforms in the country. In his role as Director of Creative Production, he designed and directed the overall creative outputs for international concerts in the Philippines, working with world-renowned artists such as Akon, Ronan Keating, EZ Mil, Pablo, Gloc 9, Flow-G, Wheein and other Korean stars. Beyond concerts, his company has also produced commercials and branded content not only in Dumaguete but also in Manila, showcasing the team’s versatility in both local and national markets.
He is also the Founder and Chairman of aouie Creative Corporation, a creative hub in the Central Visayas that combines studio services, creative education and printing. Built on a vertically integrated model, aouie develops talent, refines their craft and provides opportunities to create sustainable careers in the creative field. This initiative reflects his passion for teaching what he knows, giving back to the community and building systems that will outlast him.
What makes him stand out is not only his achievements, but his approach. He remains humble and grounded, always looking for ways to give back and to share opportunities with others. He believes that creativity is at its strongest when it empowers people and his work has consistently opened doors for countless individuals to realize their potential. Calm, visionary and deeply collaborative, he continues to shape the future of the creative industry while staying true to his roots and his mission of uplifting others.