The word “aouie” was created by Cham Guevarra, inspired by what was meant to be the name of his second child. However, due to medical advice that he and his wife should no longer have more children, the name instead became the embodiment of his next vision, a company that represents connection, creation, and learning.

Made entirely of vowels, aouie symbolizes what Cham calls “the connector.” Just as vowels bind consonants to form words, aouie represents the vital link between elements that make meaning possible. In language, vowels give life to speech; in creativity, connection gives life to ideas. Cham drew from this metaphor to describe how creativity, collaboration, and education work together, how creatives cannot improve without learning, and how clients cannot realize their visions without the artists and professionals who bring them to life.

aouie stands as a tribute to the unseen yet essential elements that make everything coherent, the bridge between talent and opportunity, between imagination and execution. Beyond being a company name, Cham envisions aouie as a future learning institution, a school dedicated to nurturing creatives, fostering growth and strengthening the very connections that build communities and shape industries. It is a name born out of love, transformed into legacy and destined to become a foundation for creativity and collaboration.